Apple has spent over $20 billion on Apple TV+ to get 0.3 percent of U.S. screen viewing time

Apple TV+, launched in 2019, has invested over $20 billion to create a robust library of original content featuring renowned actors and directors. However, despite this significant investment, Apple TV+ captured 0.3% of U.S. screen viewing time in June 2024, according to Nielsen data. So, clearly, while the platform offers high-quality content, it’s str…