Apple’s deal with Bharti Airtel in India is big boost to Apple Music and Apple TV+
Apple has formed a strategic partnership with Bharti Airtel, India’s second-largest telecom company. This collaboration aims to bolster Apple’s position in India’s competitive content market, where it currently trails rivals like Spotify and Walt Disney.
By offering free music and video streaming to a significant portion of Airtel’s 281 million customers…
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