The secret to explosive iPhone sales growth is the fourth leg of the stool

Nov 12, 2024

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iPhone 16 and iPhone 16 Plus are available in five bold colors: black, white, pink, teal, and ultramarine. — Apple’s iPhone 16 Plus is available in five bold colors: black, white, pink, teal, and ultramarine.

If Apple can show growth from all four new phones it releases each year without them cannibalizing one another, the company will have its best chance to see iPhone sales grow meaningfully for the first time since 2022.

Kif Leswing for CNBC:
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One of the first…

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